STRAIGHT FROM PITTI UOMO 99

We are in the 2nd Edition of Pitti Uomo Sustainable Style showing our EVERYDAY Collection and AW21.

"This collection has foundations in nature and I especially liked this natural indigo tie-dyed hoodie." - Bruce Pask of Bergdorf Goodman in his Pitti Buyers Selects.

PITTI SUSTAINABLE STYLE - THE MOVIE - WONDERWALL
We are in immersive and experiential mini-film, directed by Alberto Maria Colombo, a special project dedicated to the new responsible menswear curated by journalist and talent scouter Giorgia Cantarini. The title "Wonderwall" is a veiled homage to the psychedelia of Joe Massot's 1968 film, and through the use of a linked artificial intelligence technology - the GAN Generative Adversarial Networks algorithm, for the first time ever used in a fashion film - leads us to the discovery of different worlds, surreal and dreamlike world to experience the brands.
Sustainable Style x Pitti Immagine Uomo 99   
Photograph by Alessio Tirapani
Director Alberto Maria Colombo
Curated by Giorgia Cantarini
Watch Wonderwall

 

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