We are in the 2nd Edition of Pitti Uomo Sustainable Style showing our EVERYDAY Collection and AW21.
"This collection has foundations in nature and I especially liked this natural indigo tie-dyed hoodie." - Bruce Pask of Bergdorf Goodman in his Pitti Buyers Selects.
PITTI SUSTAINABLE STYLE - THE MOVIE - WONDERWALL
We are in immersive and experiential mini-film, directed by Alberto Maria Colombo, a special project dedicated to the new responsible menswear curated by journalist and talent scouter Giorgia Cantarini. The title "Wonderwall" is a veiled homage to the psychedelia of Joe Massot's 1968 film, and through the use of a linked artificial intelligence technology - the GAN Generative Adversarial Networks algorithm, for the first time ever used in a fashion film - leads us to the discovery of different worlds, surreal and dreamlike world to experience the brands.
Sustainable Style x Pitti Immagine Uomo 99 Photograph by Alessio Tirapani Director Alberto Maria Colombo Curated by Giorgia Cantarini